How a Multi-location Garden Center Gained a Competitive Edge

17.4% more total clicks

15.6% more total impressions

8.72% more organic search sessions

Improvements

23.2

Improved overall average position from 34.3 to 23.2

8

keywords position improved from 23.4 to 8

The Challenges

  • Despite its long-standing reputation and regional presence, this Garden Center chain faced challenges in maximizing its online visibility and competing with larger national chains.
  • To make local stores discoverable for customers and ensure the brand stands out in relevant search queries.

Results

Year over year:

17.4% more total clicks

15.6% more total impressions

8.72% more organic search sessions

The 5-Step Solution

Optimizing Google My Business Listings

nsuring accurate information, engaging photos, and consistent branding across all locations

On-Page SEO Enhancements

Optimizing meta tags, headings, and content for local keywords, ensuring mobile responsiveness, and enhancing site speed

Content Creation

Developing locally relevant content, including blog posts, location-specific landing pages, and gardening guides

Backlink Strategy

Outreach to local bloggers, gardening enthusiasts, and relevant industry sites to secure high-quality backlinks

Rankings and Performance Monitoring

Using analytics tools to track improvements in rankings, clicks, impressions, and overall brand visibility on Google

Results from Google Anayltics and Search Console

What Happened on Their Website

Website changes can significantly impact user experience and SEO performance. By understanding these effects, you can strategically optimize your site for improved results and user satisfaction.

Case Studies

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